The Golden Image Awards competition, celebrated during the Conference, is conducted annually
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FORT MYERS — The Florida Public Relations Association (FPRA) honored the Southwest Florida Chapter of the Florida Public Relations Association (FPRA) with several awards at FPRA’s 82nd Annual Conference held at the Orlando, Ritz Carlton Hotel Aug. 8-11, 2021. Members from 15 chapters across the state of Florida and public relations professionals from around the country enjoyed four days of professional development, networking and recognition from their peers.
The Golden Image Awards competition, celebrated during the Conference, is conducted annually to recognize outstanding public relations programs in Florida, during the last year, and to encourage and promote the development of public relations professionalism. Winners demonstrate the very best examples of innovation, planning and design.
FPRA State President, Alyson Lundell, APR, CPRC, presented several member organizations from the Southwest Florida chapter with 20 awards across several divisions and categories:
Division A: Public Relations Programs
• Awarded to: Priority Marketing
Public Service Category:
• Awards of Distinction and a Judge’s Award went to: Priority Marketing, Kids Minds Matter, Unmasking the Epidemic, #KidsMindsMatter
Internal Category:
• Judge’s Award went to: LCEC New Employee Welcome Kit, LCEC Public Relations Team
Promotional/Marketing Category:
• Awards of Distinction and a Judge’s Award went to: Pushing the Envelope Inc., Give the Gift of Angelina’s Tiffany Hermandez, Senior Graphic Designer
Virtual Special Events Category:
• Golden Image Award and a Judges Award went to: Priority Marketing and The Guadalupe Center for Circtacular
• Award of Distinction went to: CONRIC pr + marketing for Calusa Waterkeeper Saving Estero Bay
Other Category:
• Award of Distinction went to: Adyn Strong, Priority Marketing, Fort Myers Brewing Company
Division B: Collateral of Public Relations
• Grand Golden Image Award went to Priority Marketing and The Guadalupe Center for Circtacular Invitation.
Annual Report Category:
• A Golden Image Award and a Judge’s Award went to: Priority Marketing and The Guadalupe Center for the “Annual Impact Report”
News Release or Pitch Category:
•Award of Distinction went to: Collier County Supervisor of Elections, VBM Editorial Campaign, Collier County Supervisor of Elections Office, Jennifer J. Edwards, Trish Roberston, APR, CPRC
Other Category:
• A Golden Image Award and a Judges Award went to: Priority Marketing and The Guadalupe Center, Circtacular Invitation
Division C: Digital Tools of Public Relations
Video Public Service Category:
• A Grand Golden Image Award went to: Priority Marketing, Kids Minds Matter, Secret Garden Gala Video
Social Media Category:
• Award of Distinction and a Judge’s Award went to: Kids Minds Matter, Mental Health Mondays, Priority Marketing, Kids Minds Matter
Video-Public Service Category:
• A Golden Image Award and a Judges Award went to: Priority Marketing, Kids Minds Matter, Secret Garden Gala Video
The Southwest Florida chapter was also honored with President’s Awards for Chapter Leadership and Communications and PR from FPRA state President Alyson Gernert, APR, CPRC.
An Award of Distinction is presented to entries that meet the standards of excellence set by a panel of judges, a Golden Image Award is presented to the top-scoring entry in each category if the entry meets predetermined criteria of excellence set by the judges, and a Judges’ Award is presented by judges for an outstanding entry that achieves maximum results while using a minimum amount of money.